PRADA CRM Intern

JOB PURPOSE

The CRM Intern will support the Regional CRM team in the development, implementation and monitoring of CRM and clienteling initiatives aimed at increasing client engagement, loyalty and spend among existing and prospective Prada clients.

RESPONSIBILITIES

• Support the development and implementation of CRM and clienteling initiatives based on business needs, including the preparation of client target lists, tools and resources designed to drive client interactions, store appointments, revenue and long-term loyalty.
• Analyse CRM data and client behavior to identify relevant insights and opportunities, supporting the development of commercial actions for specific client segments.
• Support stores in the implementation of the clienteling strategy and CRM best practices, including the preparation of presentations, guidelines and training materials focused on client development initiatives.
• Monitor CRM KPIs, program adoption, data quality and client contactability, preparing regular reports and follow-ups for the Regional CRM team and stores.

KNOWLEDGE AND SKILLS

Bachelor or Master’s Degree

Excellent attention to detail

Excellent computer skills, especially in the use of Excel

Excellent ability to read and analyse documentation

Confidentiality, accuracy and organisational skills

#LI-MT1

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth. Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.