About the role
**Location:** Town of Italy
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, produces a range of products under his signature Michael Kors Collection and MICHAEL Michael Kors labels. These products include accessories, footwear, watches, jewelry, men's and women's ready-to-wear, eyewear and a full line of fragrance products.
Wholesale Intern
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Project Purpose
This project aims to better understand how Gen Z consumers discover, evaluate, and purchase fashion today — with a specific focus on the role of social media, creators, digital culture, and emerging commerce platforms. The research should generate both:
- Consumer insights (how Gen Z behaves)
- Strategic implications (what the company could do differently)
The final output should support internal teams across:
- Marketing/E-commerce/Retail/Brand strategy/Product development/CRM / loyalty/Content & social media
Core Research Questions
The project should investigate the following themes:
A. Where Does Gen Z Buy Fashion?
Understand the full purchasing ecosystem:
- Brand websites
- Marketplaces
- Multi-brand retailers
- Second-hand / resale platforms
- Social commerce
- Physical stores
- Mobile-first shopping apps
B. How Is Gen Z Influenced?
Explore how trends and purchasing decisions are formed. Topics:
- Tik Tok influence
- Instagram influence
- You Tube creators
- Pinterest mood boards
- Celebrity culture
- Micro-influencers vs macro-influencers
- Friends and peer validation
- Online communities
- Fashion aesthetics and "cores"
- AI-generated inspiration/content
C. Social Commerce & Tik Tok Shopping
Analyze the rise of shopping directly through content. Focus Areas:
- Tik Tok Shop
- Instagram Shopping
- Livestream shopping
- Creator affiliate links
- "Get Ready With Me" influence
- Short-form video conversion
D. Brand Perception & Expectations
Understand what Gen Z expects from fashion brands today. Areas:
- Sustainability credibility
- Transparency
- Inclusivity
- Community
- Limited products
- Collaborations
- Brand values
- Customer experience
- price sensitivity/fashion
Suggested Research Methodology
The project should combine:
- Quantitative research
- Qualitative research
- Trend analysis
- Competitive benchmarking
By the end of the internship/project, the intern should deliver:
1. Executive Summary
A concise strategic overview:
- Key findings
- Most important shifts
- Main recommendations
2. Gen Z Fashion Consumer Report
Including:
- Shopping channels
- Platform influence
- Purchase journey
- Social commerce behavior
- Brand expectations
- Trend evolution
Analysis of:
- Social media strategies
- Viral campaigns
- Community building
- Conversion tactics
Examples:
- Trend-driven shopper
- Conscious minimalist
- Luxury aspirational consumer
- Resale-first shopper
- Tik Tok impulse buyer
5. Strategic Recommendations
Practical implications for the company:
- Content strategy
- Social media priorities
- E-commerce improvements
- Creator collaborations
- Community initiatives
- Product launch approaches
- Retail experience opportunities
5. Strategic Questions for the Company
The research should ultimately help answer:
- How should we communicate with Gen Z?
- Which platforms deserve more investment?
- Is our current brand positioning relevant?
- Are we creating content that feels native to Gen Z culture?
- How important is social commerce for our future?
- What role should creators and influencers play?
- How can we reduce friction between inspiration and purchase?
- How can we build loyalty with younger consumers?
6. Success Criteria
The project will be successful if it provides:
- Actionable insights, not only trends
- Clear strategic implications
- Evidence-based recommendations
- Practical opportunities for experimentation
- Better understanding of evolving consumer behavior
The goal is not only to study Gen Z, but to identify how the company can remain culturally relevant and commercially competitive in the next 3–5 years.
Equal Employment Opportunity
The Company is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
Accommodations
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at Capri Talent
Want to know more about working at Michael Kors? #J-18808-Ljbffr