Associate, Social Media Coordinator, Content Production

The Role: New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and help support the day-to-day execution of New York Life's organic social media program. This role will operate as a generalist, supporting social listening, community management, content creation, publishing, reporting, and requests across core corporate brand channels and enterprise partners.

We're looking for someone who is creative, highly organized, and immersed in social media. You're a strong writer, comfortable capturing short-form video, and able to coordinate across multiple stakeholders, with a genuine curiosity about how AI is changing content discovery and the formats that perform best.

Content production is this role's primary focus, bringing the brand to life through copy and short-form video. You'll also assist with social listening and community management as needed.

This position reports to the Social Media Lead and works with stakeholders across the enterprise, agency partners, and platform teams. You'll collaborate closely with teams including Strategy, SEO, Paid Media, Creative Services, Talent Acquisition, Corporate Communications, Sponsorships, and other enterprise partners, among others.

Our Team:

The Social Media team leads New York Life’s enterprise organic social media presence. The team partners with stakeholders across the enterprise to plan, create, publish, and measure content that reflects New York Life’s expertise, responds to audience needs, and supports meaningful engagement across social channels.

Practice Mission:

Build awareness, consideration, and trust in New York Life by strengthening its presence across social media and emerging digital discovery experiences. Deliver relevant, useful content that reflects New York Life’s expertise and creates meaningful connections with audiences.

Key Responsibilities:

• Assist with the drafting, proofreading, and creation of organic social copy and content, including capturing and editing short-form, platform-native video featuring employees, leaders, and events.
• Support recurring content series, batch production, and emerging formats, tailoring format, tone, and structure to how audiences actually use each channel.
• Maintain and publish against the social media content calendar, ensuring content is accurate, approved, accessible, compliant, and on time.
• Assist with day-to-day social listening and community management across New York Life's corporate social channels, monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Help respond to or escalate community activity and reputation issues according to established guidelines.
• Help translate social listening and performance insights into content recommendations and brand strategy input.
• Coordinate enterprise content requests, Workfront tracking, and agency/stakeholder support as needed.
• Support monthly social media reporting, content tagging, and performance tracking.
• Help experiment with content formats and metadata practices that support New York Life's content surfacing in AI-powered search and discovery experiences.

Qualifications:

• 0 to 3 years of relevant experience in content creation, social media, video production, digital marketing, project coordination, or communications. Internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.
• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Strong interest in social listening and community management.
• Strong understanding of major social platforms, formats, and content trends.
• Comfortable capturing short-form video and working with people on camera.
• Familiarity with social publishing, content calendars, reporting tools, and project management platforms such as Workfront.
• Curiosity about AI-driven content discovery and how it is changing what content formats perform best.
• A portfolio or work samples that demonstrate experience in social content, writing, or video.

What will help you succeed:

• Creative and resourceful, with an eye for what makes content perform on each platform.
• Highly organized with the ability to manage multiple deadlines and deliverables at once.
• A collaborative, team-first mindset and willingness to share ownership across the full social media program.
• Proactive and dependable, comfortable taking initiative on production and publishing, with sound judgment to flag questions or barriers early.
• Open to coaching, feedback, and learning new skills.
• Knowledge of financial services or insurance is a plus.