About the role
Apply to the LGNY Internship Program Join Leaf Group of NY for a three-month, 15–20 hour-per-week internship supporting marketing strategy, campaign analysis, content, and design under direct Managing Partner supervision. Resume: PDF up to 5MB Essay 1: 250–400 words Essay 2: max 150 words Essays 3-4: 100–250 words Tracks: Multi-select Written Responses Preview The application includes four written responses about strategy, execution, program fit, and your career targets. Response 1: Marketing Strategy Choose a recent marketing campaign and analyze its audience, strategy, effectiveness, and one improvement you would recommend. 250–400 words.
Response 2: Creative Execution Describe a piece of marketing, design, social, or communications work you created or helped execute. Explain your contribution and what you learned. 100–250 words. Response 3: Program Fit How do you see this program helping you?
Be specific about the skills, exposure, or outcomes you want to build. 100–250 words. Response 4: Target Roles What marketing, communications, or design roles and organizations are you targeting, and why? 100–250 words. Acquisition Thesis Essay Short essay (250-400 words): Identify a small company that could be acquired by private equity and why.
Explain what the company does, why it might be an attractive acquisition target, and what risks or concerns an investor should investigate. Motivation The internship involves researching companies and sourcing acquisition opportunities. What motivates you to do this kind of work? (Limit 150 words) Marketing Strategy Choose a recent marketing campaign and analyze its target audience, strategy, and effectiveness.
Identify one improvement you would recommend. (250–400 words) Creative & Content Execution Describe a piece of marketing, design, social, or communications work you created or helped execute. Explain your contribution, the tools or process you used, and what you learned. (100–250 words) Program Fit How do you see this program helping you? Be specific about the skills, exposure, or outcomes you want to build. (100-250 words) Target Companies & Positions Target Marketing Roles What companies and positions are you targeting?
Name the roles, firm types, or specific companies you are aiming for, and explain why. (100-250 words)