Coordinator, Activation

The Coordinator, Activation supports the execution of marketing activation plans for one of MGA Entertainment’s Brand Pillars (Dolls, Preschool, Action & Entertainment, or Miniverse). This role helps manage the day-to-day operations of campaigns across media, social, influencer, experiential, and general activation needs—ensuring work is delivered on time, on strategy, and on budget.

Key Responsibilities

Campaign Execution & Project Coordination

• Support the execution of integrated 360° marketing campaigns from brief through launch.
• Manage timelines, meeting agendas, status trackers, and workflow coordination across teams.
• Track deliverables and ensure all assets and campaign elements meet timing and quality expectations.
• Maintain up-to-date campaign calendars, asset trackers, and launch documentation.

Budget Management & Vendor Support

• Manage and track purchase orders, vendor setup, and invoice processing.
• Maintain real-time budget trackers across campaign lines to ensure accurate pacing.
• Partner with Finance on accruals, reconciliations, and monthly review cycles.

Asset & Creative Management

• Route creative assets for review and manage version control and approvals.
• Organize final assets and toolkits for internal and international partners.
• Communicate asset needs, timing, and priorities to Creative and relevant stakeholders.

Media, Social & Influencer Support

• Coordinate with media partners on asset trafficking, timelines, and reporting needs.
• Support social channel planning, calendar management, and light content creation (e.g., simple edits, short-form assets, copy drafting).
• Assist with influencer program logistics including product seeding, contract routing, deliverable tracking, and usage rights organization.
• Compile performance data across media, social, and influencer channels for reporting.

Experiential & Event Support

• Assist with logistics and execution of brand experiences, stunts, trade shows, and live events.
• Coordinate asset needs, vendor communication, and on-site support where necessary.

Performance Tracking & Reporting

• Help compile weekly, monthly, and post-campaign recaps.
• Pull metrics from agencies, platforms, and internal partners to support optimization recommendations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–2 years of experience in marketing coordination, production, media operations, or digital marketing (internships included).
• Strong organizational skills and exceptional attention to detail.
• Experience with budgeting, POs, invoices, or financial tracking.
• Proficiency in Excel/Google Sheets and project management tools (Smartsheet, Asana, Airtable, Monday.com).