Coordinator, Planning – Brand Marketing

Role Overview:

The Coordinator, Planning supports the day-to-day operations of the Planning function within a specific Brand Team. This role plays a critical part in organizing key product and retail readiness documentation, helping drive execution of go-to-market strategies, and ensuring the brand’s internal systems and external-facing tools are up to date.

This role is ideal for someone highly organized, detail-oriented, and passionate about toys—particularly in how great ideas move from concept to shelf. The ideal candidate thrives in a fast-paced environment and is eager to learn how marketing, product, and retail teams come together to bring a brand to life across channels and markets.

Key Responsibilities:

Product Planning & Organization

• Maintain and update brand and product documents including line lists, assortment trackers, and go-to-market calendars.
• Support the Planning team in assembling cross-functional inputs needed for seasonal product planning.
• Help track key product milestones such as brief submissions, costing deadlines, and retail presentation timelines.

Retail & Sales Enablement

• Assist in creating and updating retailer-facing materials, such as product one-sheets, seasonal previews, and retail toolkits.
• Organize internal files and assist in collecting assets and copy for use by Sales, Retail Marketing, and International teams.
• Track regional and retailer-specific assortment needs, pricing variations, and packaging requirements.

Cross-Functional Collaboration

• Coordinate with cross-functional partners (Product Development, Sales, Creative, Ops) to ensure brand materials reflect the latest product data and strategy.
• Attend key meetings to take notes, flag action items, and follow up on deliverables.

Data & Process Management

• Help maintain SKU-level documentation in internal systems, including item numbers, pricing, and availability.
• Prepare simple recaps or templates that support forecasting, performance reviews, or internal checkpoints.
• Support special projects such as cost tracking, competitive research, or internal process improvements.

Qualifications:

• 1–2 years of experience (or internship experience) in marketing, merchandising, product planning, retail, or operations—ideally within toys, entertainment, or consumer goods.
• Highly organized with strong attention to detail and a process-oriented mindset.
• Comfortable managing timelines, tracking deliverables, and following through with cross-functional partners.
• Proficient in Microsoft Excel and Google Workspace (Slides, Docs, Sheets).
• Strong written and verbal communication skills, with the ability to synthesize information clearly.
• Eagerness to learn and contribute in a collaborative, fast-paced environment.

Additional Qualifications:

• Familiarity with item set-up systems or planning software (e.g., PLM tools, SmartSheets, Airtable).
• Interest in retail strategy, line architecture, or assortment planning.
• Curiosity about how AI tools could streamline project management, document upkeep, or simple data analysis.