About the role
Position Summary
This position will support the Integrated Marketing team across Southwire's key business segments, including Energy, Industrial, and OEM. The intern will contribute to strategic marketing initiatives, campaign execution, account-based marketing (ABM) programs, and marketing operations efforts that enhance customer engagement and strengthen Southwire's market presence across critical infrastructure and energy markets. The intern will play a key role in analytics, campaign measurement, and reporting, helping teams make data-informed decisions and optimize marketing performance.
Key Responsibilities
- Support development and execution of integrated marketing campaigns that align with Southwire's strategic growth markets, including utility, data centers, renewable energy, and telecom.
- Assist in the planning and execution of Account-Based Marketing (ABM) initiatives targeting key customer accounts and strategic market segments.
- Extract, compile, and analyze campaign performance data to develop insights, dashboards, and reports that support marketing effectiveness and decision-making.
- Conduct research on customer needs, industry trends, competitive activity, and target accounts to support campaign planning and ABM strategies.
- Support the creation and coordination of marketing content, sales enablement materials, presentations, digital assets, and campaign resources.
- Assist with planning and execution of webinars, trade shows, customer events, site visits, and segment marketing initiatives.
- Support marketing operations activities, including campaign tracking, lead management, reporting, and process improvements.
- Collaborate with cross functional partners—including product management, sales, and digital teams—to ensure campaign alignment and data accuracy.
- Perform additional marketing operations or campaign support tasks as needed based on evolving team priorities.
Qualifications
- Minimum 2.5 GPA.
- Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications
- Reliable transportation to and from work.
- Ability to work effectively both independently and as part of a team.
- Strong organization, planning, and analytical skills.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools.
Benefits We Offer
- 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked)
- Flexible Work Schedules