International Marketing Coordinator

Opportunity: The International Coordinator, Little Tikes & Boys Brands role is to be the key contact for all international marketing teams for MGA LT-Boys brands, with the Senior Global Brand Project Manager, leading cross-functional communication and collaboration of US and International Marketing leads and Distribution Partner teams across internal support centers of excellence (i.e., Product Development, Packaging, Sales, Legal, Finance) for brand management and agency partners (i.e., Entertainment, Marketing Services, Retail Marketing, Licensing) to support brand marketing strategies that deliver against our revenue goals and drive consumer demand. Develop and implement new processes with Global Brand PM to improve communication & sharing of marketing and sales initiatives and assets across international markets while protecting MGA IP. Responsible for meeting international marketing teams’ needs in a fast paced and constantly changing environment with a solution-oriented mindset. As a member of the International Brand Team, this role will support cross-brand performance, support growth of brand equity and market share by helping activate consumer insights, industry trends and innovative entrepreneurship to think differently. The right candidate will help drive the Little Tikes and emerging Boys Brands portfolio to build brands that surprise and delight consumers, helping support development and execution of projects that create engaging brand experiences by supporting the Global Brand PM and each brand’s consumer communications and marketing strategies.

Position Requirements

*Education/Experience:*

• Bachelor’s degree required in Marketing, Business, Finance, Math or related
• 1-2 years of professional experience (or internship) preferably in the toy industry, brand management, retail buying, or marketing agency
• Retail industry knowledge and passion for the toy industry required. Retail math or strong analytics background demonstrated.
• Kids and/or Family marketing, Toy experience or quick turn fashion experience strongly preferred
• Digitally native, social media savvy, especially as it pertains to influencers, advertising, campaigns

*Skills/Knowledge/Ability:*

• Motivated by challenges and possesses a robust sense of curiosity and creativity. Can-do attitude. Ability to work independently (self-motivated) and complete projects within required timeframes
• Must manage multiple priorities with entrepreneurial, fast-paced action
• Collaborative and a team player. Willingness to be flexible and assist others in the department and across the broader MGA Entertainment organization.
• Strong organizational skills, with an attention to detail and focus on creating more efficient and cost-effective work processes or solutions.
• Able to manage up, make informed decisions quickly to keep projects on track using good judgement and accountability. Owner-operator mentality. Takes initiative to overcome hurdles/obstacles that might arise in moving tasks/projects forward.
• Builds strong relationships and supports cross-functional teams to align to the same goal. Focuses on productivity and efficiency. Values being part of the solution and encourages it in others
• Excellent verbal and written communication skills.
• Technologically proficient. Skills should include (but not limited to): working within Microsoft Office (Excel, PowerPoint, Word) and OneDrive, comfortable with PC operating systems, and organized file architecture.. Must manage reasonable commuting distance to MGA Chatsworth HQ to support onsite business needs.

Authority:

• This role reports to a Global Brand Project Manager or higher

Key Result Areas and Activities:

Cross-Functional Team Leadership

• Assist Marketing leads as the central point of contact on all things brand related for International teams and International-related for cross-functional partners: Sales, Retail Marketing, Supply & Demand, Marketing Services, Entertainment, etc.
• Support materials to educate and equip International teams on brand information (including Entertainment, Creative, Digital, Social etc.) and background that allows them to help create and execute programs that will drive consumer demand
• Be a team player, solution-oriented with forward momentum and a sense of urgency to pull cross-functional players together to improve communication, collaboration & efficiencies. Other duties as assigned per business needs.

Brand Management

• Provide accurate materials to support sell-in to buyers, sales partners, and international marketing teams, including trade shows and showroom seasonal tentpoles. Present to internal stakeholders on behalf of the brand as an authority with confidence and presence.
• Assist with international market product inquiries, collateral approval, and other day-to-day support needed
• As needed, assist with the seasonal brand planning process; i.e., slot planning, white space opportunity analysis, product wave planning, price point analysis, NPD competitive data analysis. Ability to scrub details a MUST.

Consumer & Retail Marketing Activation

• Support regional plans in 360-marketing strategic and tactical triggers to drive consumer demand: TV advertising (creative development or advertising, media flighting, GRP/TRP, sponsorships), digital advertising and entertainment, YouTube, Instagram and other social channels
• Assist with delivering assets for e-commerce, catalogs, retailer ads, and concept mock-ups, including A+ pages photos, videos, copy. Support PR event activations
• Assist with the social strategy, copy approval, tentpole activation calendar and key trends for global consistency
• Come with creative ideas to drive newness and innovative ways to efficiently market

Category Management

• Assist with the category analysis and become an expert inInfant Preschool & Boys toy categories; including but not limited to: Collectibles, Plush, Construction, Outdoor/ Sports, IPS,