Marketing & Advertising / Social Media Internship

Job Description Intern will work at the Walt Whitman Birthplace State Historic Site in Huntington Station, Long Island, NY. Intern will confer with Event Director and Administrator. Together they will create a project which will support our marketing and advertising programs for our literary events and educational programs.

This project may take the form of creating a marketing plan, designing ads (print and web-based), and event promotion through print ads, the website, and social media. Intern should be familiar with social media as a form of promotion. Intern will learn to write print and web ads, and promotional copy.

In some cases, Intern will attend events to gather feedback from visitors in order to assess the effectiveness of the marketing and advertising strategies. Position

Responsibilities Intern will be responsible for assisting Event Director in marketing and advertising events and programs. Intern should have strong writing skills and an instinct for promotion to targeted audiences. Intern should be well organized and attentive to details, such as meeting publication deadlines.

He/she will interface with literary agents and poets. Intern should enjoy attending events to observe the results of the marketing strategy. After a training session about our social media, the intern will contribute text to our Facebook, blog, and Twitter accounts.

Method of Supervision Intern should be available Monday, Wednesday, or Thursday 9 AM – 5 PM. The Event Director will supervise the Intern and work side-by-side with the Intern in a small, friendly office (4 people). Preferably, Intern should have a portable computer or Ipad / tablet to bring to work, but he/she may also use an office computer if they cannot supply their own.

Desired Organizational Outcomes Intern will help promote our organization's programs and events. There are three desired organizational outcomes: 1) Awareness and recognition of organization; 2) An increase in event attendance; 3) An increase of organizational "presence" in the social media, i.e., Facebook, blogs, and Twitter. Desired Student Outcomes Intern will develop an understanding of how to market and advertise a small non-profit cultural organization.

He/she will become familiar with local Long Island publications. He/she will create an advertising campaign and create marketing strategies to promote our events and programs. He/she will learn how to obtain product placement (for our events and programs) for free, and how to evaluate the cost of buying advertisement/product placement space.

Intern will assist in designing promotional material, press releases, flyers, ads, etc. Intern will have the title of "WWBA Media Assistant" and will have created promotional materials for their portfolio.