Marketing Intern

Job Summary

The Marketing Intern will support Dorman Products in evaluating and optimizing the marketing strategy and channel mix needed to accelerate business growth. The role will contribute to two connected priorities: driving distribution and engagement with Dorman’s customers through effective B2B marketing, and helping make Dorman the most sought-after brand among consumers and professional technicians through impactful B2C marketing. Working across teams, the intern will research audiences and market trends, assess marketing performance, develop recommendations, and assist with the execution of integrated programs spanning paid, owned, earned, and partner channels. This internship offers broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and measurement within the automotive aftermarket.

Primary Duties

• Support the development of an integrated marketing strategy and mix that advances Dorman’s B2B and B2C growth objectives.
• Research customers, consumers, professional technicians, competitors, market trends, and channel dynamics to identify growth opportunities and unmet needs.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across retail, wholesale, e-commerce, and professional repair channels.
• Manage assigned projects, timelines, and deliverables while communicating progress, risks, and next steps to key stakeholders.
• Present research, insights, and final recommendations to marketing leaders and cross-functional partners.

Qualifications

• Physical Requirement: Capability to lift 20 pounds.
• Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen. Noise level is usually moderate.

Education / Experience

• Must be actively enrolled in an undergraduate program in Marketing
• Preferably a 3rd year student