Marketing Writer

Position Overview

Sarah Lawrence College believes exceptional writing is one of the most powerful tools in marketing and communications. This position reflects our commitment to investing in talented writers and giving them the opportunity to practice their craft across a wide variety of channels and audiences. We're looking for a versatile marketing writer who is curious, collaborative, and eager to help tell the stories that define our community. You'll write across a broad range of projects — from digital advertising and fundraising emails to admission materials, website copy, feature stories, and newsletters — working in tandem with designers, photographers, videographers, strategists, and campus partners to create communications that advance the College's mission. This is a role for someone who enjoys the challenge of understanding audiences, shaping messages, and finding the clearest, most compelling way to communicate the value of a Sarah Lawrence education.

Why Sarah Lawrence?

At Sarah Lawrence College, writing remains central to how we engage prospective students, families, alumni, donors, and the broader community. This role offers the opportunity to build a broad portfolio across admissions, advancement, institutional marketing, digital communications, and storytelling while working in a collaborative environment that values creativity, professional growth, and thoughtful communication. As part of the Sarah Lawrence community, staff have access to educational opportunities that reflect the College's longstanding commitment to lifelong learning — including its renowned writing programs.

Responsibilities

• Write compelling copy for digital advertising campaigns.
• Develop fundraising emails, donor communications, and campaign messaging.
• Write admission marketing materials, including print and digital communications.
• Write and edit website copy supporting enrollment, advancement, and institutional priorities.
• Produce news stories, feature articles, profiles, and other editorial content.
• Write newsletters and email communications for a variety of audiences, including students, parents, and alumni.
• Interview students, faculty, staff, alumni, and other members of the College community.
• Collaborate with designers, photographers, videographers, and marketing strategists to develop integrated campaigns.
• Adapt tone, voice, and messaging for different audiences, goals, and communication channels.
• Revise work thoughtfully based on feedback, strategy, and editorial review.
• Help maintain the College's brand voice and editorial standards across communications.
• Maintain SLC's editorial style guide; edit and proofread content using AP Style.
• Other duties as assigned.

Qualifications

We're looking for someone who demonstrates talent, curiosity, sound judgment, and a commitment to continual growth. Successful candidates will have:

• Exceptional interviewing, writing, editing, and proofreading skills.
• Intellectual curiosity and the ability to learn unfamiliar subjects quickly.
• Strong audience awareness and the ability to adapt voice, tone, and messaging to different communications goals.
• Strong attention to detail, organizational skills, and the ability to manage multiple writing assignments simultaneously.
• A collaborative approach and the ability to receive and incorporate feedback.
• Comfort using AI and other emerging tools thoughtfully to support research, brainstorming, editing, and productivity while exercising independent judgment and maintaining a distinctive human voice.
• A bachelor's degree or equivalent professional experience in communications, marketing, journalism, English, or a related field.

Preferred Qualifications

• Two or more years of professional writing experience, although exceptional portfolios reflecting other paths will be considered.
• Professional writing experience in higher education, nonprofit organizations, journalism, agencies, or other mission-driven settings.
• Experience writing for websites, email marketing, digital advertising, and print communications.
• Familiarity with content management systems and email marketing platforms.
• Understanding of SEO and writing for digital audiences.