Paid Marketing Analyst

Our Journey The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

About the

Role We're looking for a Performance Creative Specialist to join our growing US Marketing team in Austin, supporting our Paid Marketing efforts. In this role, you'll create and edit the ad creative that powers our paid social and paid search campaigns, and work closely with our Growth Marketing team to understand how that creative performs so we can do more of what works. This is a hands-on role suited to someone in their career who's equal parts creative and curious about the numbers behind the work.

Note: This role is based in Austin, Texas.

What You'll Own

Data & Analytics: Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads) Analyze campaign- and creative-level metrics (CTR, CPA, ROAS, conversion rate) to identify trends, drop-offs, and opportunities Design and run structured A/B tests (creative variants, hooks, audiences, bidding strategies) with proper test design and statistically sound read-outs Pull and model data from ad platforms and internal sources (SQL or similar) to automate recurring reporting Partner with the Performance Marketing and Local Marketing teams in the US to turn findings into budget allocation and channel strategy recommendations Track and forecast key paid marketing KPIs, and flag anomalies before they become problems Hands-On Creative Execution: Design and edit ad creative (static, video, and copy) for paid social and paid search campaigns, using your own performance data as the starting brief Run creative tests (A/B variants, hooks, formats) and iterate quickly based on what the data tells you Adapt creative across formats and placements to fit each platform's best practices Ensure creatives are on-brand and consistent with ShopBack's voice and visual guidelines

Essentials to Succeed

Ideally 2 to 4 years of experience in marketing analytics, performance/growth marketing, or a similarly data-driven marketing function Strong Excel/Sheets skills; SQL proficiency strongly preferred

Experience analyzing paid social and/or paid search data (Meta Ads Manager, Google Ads, TikTok Ads Manager) Ability to translate data into clear, decision-ready narratives for non-technical stakeholders Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) — you'll be producing and editing ad creative yourself, not just briefing it Genuine curiosity about why ad creative performs, paired with the willingness to go build the next version based on what the data says Detail-oriented and organized, able to manage multiple concurrent analysis and creative requests against deadlines Prior experience in e-commerce, cashback, fintech, or rewards is a plus Familiarity with AI tools for analysis, reporting, or workflow automation

ShopBacker Traits Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests.

That means moving quickly and confidently, while staying thoughtful about when a call really matters. Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.

Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way. What's in it for ShopBackers Career growth opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale. Competitive compensation based on performance. Candid, open, and collaborative culture where feedback is valued.