Physical Therapy Advocacy Specialist- Rochester Hills, MI

Qualifications:

• High School Diploma required.
• Bachelor’s degree in healthcare administration, business administration, public relations, communications, health policy, or a related field preferred
• Experience in provider relations, payer relations, advocacy, legislative affairs, contract management, event planning, community outreach, or related field preferred

Required Skills & Competencies:

• Exceptionally well-organized
• Outgoing personality
• Excellent public speaking skills
• Able to establish and maintain professional relationships in many different arenas
• Attentiveness to detail
• Excellent communication skills, written and verbal
• Responsible with confidential information
• Critical thinking skills
• Aptitude for solving problems
• Calm under stressful conditions
• Flexibility in attendance at special events
• Drive toward and satisfaction in the attainment of goals
• Individual initiative as well as participation in group efforts
• Flexibility and cooperation with new processes
• Proficient in Microsoft Office Suite and Adobe

Responsibilities:

Provider Recruitment, Retention, and Advocacy

• Develop, implement, and participate in recruitment and retention initiatives for Physical Therapists (PTs) and Physical Therapist Assistants (PTAs).
• Promote the organization’s mission, vision, values, culture, and professional reputation to prospective employees and the broader physical therapy community.
• Communicate the benefits and professional opportunities of working for the organization, including career development, workplace culture, employee engagement, and opportunities for advancement.
• Develop and share employee testimonials, success stories, and other recruitment materials that highlight the organization as an employer of choice.
• Represent the organization at physical therapy conferences, professional association meetings, healthcare networking events, and other industry-related activities.
• Establish and maintain relationships with physical therapy schools, colleges, universities, faculty, and academic program leaders to support student engagement and future workforce development.
• Coordinate recruitment presentations, career fairs, student networking events, and other outreach activities with academic institutions and physical therapy programs.
• Collaborate with organizational leadership and human resources to identify opportunities to improve provider recruitment, engagement, satisfaction, and retention.

Professional Advocacy and Government Relations

• Serve as the organization’s liaison to the American Physical Therapy Association (APTA), APTA Private Practice, state physical therapy associations, and other relevant professional and healthcare organizations.
• Monitor state and federal legislative, regulatory, and policy developments affecting physical therapy practice, reimbursement, healthcare operations, provider participation, and patient access to care.
• Evaluate emerging legislative and regulatory issues and communicate relevant developments, potential impacts, and recommended actions to organizational leadership.
• Coordinate opportunities for organizational leadership to engage with professional associations, elected officials, policymakers, and other relevant stakeholders.
• Organize and support the organization’s participation in legislative days, advocacy campaigns, public hearings, stakeholder meetings, and other government-affairs activities.
• Develop and distribute educational materials, advocacy resources, and communication tools that enable employees and clinicians to participate appropriately in professional advocacy initiatives.
• Build and maintain relationships with professional organizations and industry stakeholders to advance the interests of the organization, its providers, and the physical therapy profession.
• Support advocacy initiatives that promote the value of physical therapy, appropriate reimbursement, patient choice, access to care, and sustainable healthcare delivery.
• Ensure advocacy activities are conducted in accordance with applicable laws, regulations, professional standards, and organizational policies.

Community Outreach, Patient Awareness, and Satisfaction

• Develop and implement community outreach initiatives to increase awareness of the organization’s physical therapy services and the benefits of physical therapy.
• Further develop and educate the public on the company’s PT First campaign.
• Visit local businesses, community centers, gyms, senior centers, schools, recreational facilities, and other community locations to establish relationships and promote available services.
• Educate community members about the role of physical therapy in improving mobility, strength, balance, functional independence, injury prevention, and recovery.
• Organize and coordinate educational presentations, wellness workshops, injury-prevention seminars, community health fairs, fitness events, and public awareness campaigns.
• Develop professional outreach strategies that strengthen appropriate patient referral relationships and improve awareness of the organization’s services.
• Establish and maintain partnerships with local gyms, fitness studios, sports clubs, employers, businesses, senior organizations, schools, and other community groups.
• Identify relevant community events, sponsorship opportunities, and collaborative programs that connect the organization with potential patients and referral sources.
• Collaborate with clinical, marketing, and operational teams to ensure outreach activities accurately communicate the organization’s services, clinical expertise, and patient-centered approach.
• Identify opportunitie