Social Media Coordinator

Mission: Responsible for Kidult and Collectible brands social media coordination plus paid and influencer campaigns, social shopping, and administrative support.

Key Result Areas Allocation

| | | | | --- | --- | --- | | 1 | Paid and Influencer Campaign Support | 30% | | 2 | Admin: Billing, Invoice Team Support | 30% | | 3 | TikTok/IG Shop | 20% | | 4 | Analytics | 10% | | 5 | Social Media Strategy | 10% |

Total Time Utilization 100%

Position Requirements

Education/Experience:

• Bachelor’s degree, preferably in social media, marketing, or communications
• 1+ years of intern and/or social media direct experience for a professional company

Skills/Knowledge/Ability:

• Narrative and audience driven understanding of social media content
• Best practice knowledge of social media platforms including but not limited to TikTok, Facebook, Instagram, YouTube & YouTube Shorts, Twitter, Pinterest, and emerging platforms
• Enthusiastic self-starter who aspires to be an expert social media manager and a master of scheduling, copywriting, and social content creation
• Effective communication, management, decision-making, and relationship-building skills
• Team player willing to absorb, enhance, and execute brand direction
• Knowledge and interest in Kidult, Collectibles, Games, and other toy brands
• Love of popular and internet culture
• Extreme detail orientation is critical

Key Result Areas and Activities

Paid and Influencer Campaign Support

• Work with social, brand team and external agencies to route assets for paid social campaigns
• Assist team to partner seamlessly with internal and external creative partners to produce high quality content for paid social campaigns
• Work with social team and cross functional partners on influencer campaigns and events to secure, contract, and coordinate with influencers and influencer agencies

Admin

• Billing and Invoicing
• Contracting creators for all social campaigns
• Asset Management

TikTok and Instagram Shop

• Partner with the social team to execute TikTok and Instagram shop strategy
• Work with affiliate influencers across platforms on key products
• Partner with Social team to execute TikTok live strategy

Analytics

• Preparation and pulling reporting from social channels and from our publishing tool
• Closely analyze results to inform team of noticed trends, successes, and opportunities

Social Media Strategy

• Work with team stakeholders to support development of content/plans to grow/support the community, meet engagement metrics, and ensure best practices are followed