About the role
llesteva is an independent eyewear brand founded in New York City, defined by our downtown aesthetic, quality craftsmanship, and a commitment to timeless design with an innovative edge. We are currently redefining how our community interacts with eyewear, blending fashion sensibilities with digital storytelling. The
Role We are seeking a creative, savvy Social Media & Content Creator Intern to join our marketing team. This role is strictly focused on social media strategy and content production. You will be instrumental in helping us grow our footprint on TikTok and Instagram Reels, bringing our "downtown aesthetic" to life through engaging, educational, and high-energy video content.This is a unique opportunity to gain hands-on experience in the luxury eyewear space, utilizing AI tools, production workflows, and social media analytics to drive brand growth.
What You’ll Do Content Production: Produce, film, and edit high-quality short-form video content (Reels & TikToks). This includes “Get Ready With Me” (GRWM) videos, “Come with me” store experiences, unboxing/ASMR-style clips, and educational product demos. Strategy & Trend Research: Stay ahead of social media trends and adapt them to the Illesteva brand voice.
Research eyewear fashion trends and use AI tools (such as ChatGPT/Claude) to brainstorm campaign copy, video scripts, and newsletter content. Visual Styling: Assist in prop sourcing, product styling for photoshoots, and set coordination. Community Engagement: Monitor social platforms for opportunities to spark conversations around the brand, assist in managing the "social media calendar," and support content distribution workflows.
Trend Execution: Develop creative ideas to showcase our key frame styles in a way that feels organic and shareable. Who You Are A Content Native: You understand the TikTok/Reels algorithm and know what makes content "stop the scroll." You follow fashion trends and have an eye for aesthetic detail. Creative & Technical: Proficient in mobile video shooting and editing apps (e.g., CapCut, Premiere Rush, or similar).
You know how to capture good lighting and clean, professional-looking product content. A Self-Starter: You are proactive, organized, and excited to work in a fast-paced, "downtown" environment. Strategic Thinker: You understand that content isn't just about "looking good"—it’s about solving problems for the customer (e.g., "What frames fit my face shape?") and driving growth.
Collaborative: You are eager to work with our creative team to refine our visual signature and storytelling.
Requirements Currently enrolled in or a recent graduate of a Fashion, Marketing, Communications, or related program. Strong verbal and written communication skills. Portfolio or examples of previous social media content creation (personal or professional).
Available to work either from Miami or NYC. Pay: $16.00 - $18.00 per hour Work Location: Hybrid remote in Miami, FL 33150