West Lafayette Student Service Research In

Job Summary

• Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences.
• Strengthen and protect LASER's brand and image online. Ensure all LASER social media pages and posts maintain brand standards.
• Timely respond in the voice of LASER to questions and/or comments on posts.
• Work with the Communication Team to develop social media content based on LASER news stories and other events within the university.
• Timely engage with network members as need arises and also when questions are posted and sent to LASER website and social media accounts.
• Take direction from other LASER staff members on social media components of integrated marketing projects.
• Experiment with alternative ways to leverage social media activities.
• Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership.
• Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience.
• Review calendar of events throughout LASER to schedule posts accordingly.
• Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing while allowing for inclusivity.
• Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase use of social media at LASER.
• Administrative duties as assigned.

Education

Experience

• Experience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn.
• Experience with current social media platforms and ability to professionally customize messages for various audiences.
• Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).
• Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team.
• Skilled in digital photography for creating visual posts on social media profiles is helpful.
• Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format.
• Ability to create short summaries while posting information on social media.
• Strong organizational skills, managing processes under deadlines.
• Team player with ability to work collaboratively with office colleagues.
• Ability to undertake/execute any other related duties assigned.

FLSA Status

Non-Exempt