FMI Marketing INTERN

The Focus on the Family Internship Program provides valuable experience, professional and spiritual development, and lasting friendships for over 30 college upperclassmen each summer. Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

FMI Marketing Intern - Job Description

How You Contribute

The Focus Marriage Institute (FMI) is a department of Focus on the Family, a global Christian ministry, that helps couples restore and strengthen their marriages through Hope Restored marriage intensives and Marriage Getaway weekends. Our team leads the marketing for these programs, helping couples in crisis and couples who are drifting find the right next step, and helping pastors and church leaders know where to send the couples they care about. As an intern, you would be part of a real campaign for Hope Restored or Marriage Getaway, from the first planning conversation through launch and results, with guidance from the team along the way, helping couples take a first step toward a healthier marriage.

Responsibilities – What Does “A Day in the Life” Look Like?

In this internship, the intern may:

• Build a marketing campaign for Hope Restored or Marriage Getaway from start to finish, with guidance along the way: set goals, define the audience, shape the strategy and calendar, prepare content, support the launch, and review the results
• Help conduct market research on couples looking for marriage help and the places they look for it, then summarize what you find for the team
• Complete competitive analysis of other marriage intensives, retreats, and counseling programs, comparing their messaging, pricing, and offers to ours
• Take part in team meetings, planning sessions, and creative reviews, receive regular feedback and coaching, and learn alongside partners in Relationship Services, web, and data
• Plan content and draft ideas for social posts, emails, and landing pages.
• Support marketing operations and gain hands-on experience with web analytics (GA4), landing page edits (WordPress), and project management (Asana).
• Share what you learned and what you would recommend with the team at the end of the internship

Goals – How Do We Want You to Learn and Grow?

Through this internship, the intern will have the opportunity to:

• Learn how a marketing campaign moves from research and strategy through execution and measurement
• Gain experience in market research, competitive analysis, content planning, and campaign reporting
• Gain hands-on experience with digital marketing tools and see how a campaign comes together across them.
• Develop skills in strategic thinking data analysis, project management, and presenting ideas
• Learn how to work cross-functionally with teams including relationship services, web and data teams, outside vendors, and ministry partners such as pastors and churches, and how marketing serves a ministry mission
• Grow in workplace communication, professionalism, and collaboration

Experience – What Are We Looking for in a Candidate?

Ideal candidates should have:

• Pursuing a degree in marketing, communications, business, or a related area
• Experience or demonstrated interest in marketing, business, or research, whether through coursework, a student organization, a job, or personal projects
• Strong communication, organizational, and analytical skills
• Ability to interact professionally with coworkers, partners, vendors, and ministry constituents
• A desire to learn and grow in digital marketing and campaign strategy, and openness to feedback and coaching
• A writing sample or portfolio of marketing, design, or content work, if available, and references
• Preferred: basic familiarity with social media platforms, design tools such as Canva, and spreadsheets or analytics tools

Internship Expectations

As a non-profit ministry, Focus on the Family is committed to hiring staff who are dedicated to sharing the gospel and live by biblical truths. Therefore, all candidates must:

Exemplify Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursue the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Be a consistent witness for Jesus Christ; maintaining a courteous, Christ-like attitude in dealing with people within and outside of Focus; adhering to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (https://www.focusonthefamily.com/about/foundational-values/); upholding Focus on the Family's ministry in prayer

Demonstrate behaviors aligned with Focus on the Family core values (https://www.focusonthefamily.com/about/foundational-values/)

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.