Marketing/BD Intern

Marketing/BD Intern

This position is open to a college student pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field.

Job Description

The part-time Marketing/Business Development (BD) Intern at Grossman Yanak & Ford LLP will support the Firm's marketing and business development efforts, with a specific focus on assisting with digital marketing and engagement initiatives. This role provides an excellent opportunity to gain hands-on experience in social media management, content development, website management, email marketing and CRM administration.

Work arrangements: 20-24 hours/week. Internship is on-site – remote work not available.

Duties & Responsibilities

The intern will be highly motivated, eager to learn, and able to work collaboratively within a fast-paced environment. The individual will support the Firm's mission, vision, and values by exhibiting the following behaviors: excellence, teamwork, collaboration, innovation, respect, and accountability.

Key Duties & Responsibilities

• Assist the Marketing Director in developing and executing the Firm's social media strategy across platforms such as LinkedIn, Facebook, and Instagram.
• Help create, schedule, and manage daily social media content, ensuring it aligns with the Firm's mission, vision, and values.
• Monitor social media trends, competitor activity, and industry news to inform content and strategy.
• Support the creation of engaging multimedia content (graphics, videos, etc.) for social media and other marketing channels.
• Track key performance metrics to assess social media and content performance.
• Conduct market research to support the Marketing Director in identifying opportunities to enhance social media engagement and SEO efforts.
• Help maintain and update the Firm's website, ensuring content is fresh and relevant.
• Create and manage email campaigns and contact list in Constant Contact.
• Assist with entering and tracking contacts and deals in our CRM system (Hubspot).
• Work with the Director of Business Development to maximize Hubspot utility by creating reports and dashboards to be reviewed by Firm management.
• Aid in the development of marketing materials such as brochures, newsletters, and client communications.
• Provide support in coordinating virtual or in-person events, including logistics, content creation, and promotional materials.
• Participate in team brainstorming sessions to contribute ideas for new marketing initiatives.
• Help with other marketing, business development and administrative tasks as needed to support the overall marketing strategy.

Experience & Qualifications

• Pursuing a Bachelor's degree in Marketing, Business, Communications, or other related field.
• Experience with Canva, WordPress, Constant Contact and/or Hubspot a plus.
• Excellent written and verbal communication skills.
• Good project management skills.
• Must be a self-starter, highly organized, and able to earn respect of partners and professional staff.
• Needs good knowledge of Microsoft Office and Windows-based computer applications.